Moz offers some extremely useful and insightful free SEO tools, one of which being the Mozbar domain authority tool; Domain Authority (DA) being a search engine ranking score developed by the company that predicts how likely a website is to rank in search engine result pages (AKA SERPs).
Domain Authority are scored between 1 and 100, with 100 being the highest and 1 being the lowest, and where higher scores have a greater likelihood of ranking.
Mozbar domain authority – how can it help your marketing efforts?
There are many benefits to knowing, understanding and therefore increasing your DA score – the most attractive being that it brings you high(er) rankings – as the higher your score, the more important your website and its content is considered by search engines, and therefore the higher up in SERPs your pages will appear.
What’s more, your DA score also helps you understand your position against and within the online landscape of your competitors – and therefore how your content holds up.
Ways to improve your DA score
Create quality content: creating high quality, informative and interesting content that engages audiences and inspires others is one of the most effective, long term strategies to improve your score; the more users share links to your website and blog posts online, the higher your score will become.
When it comes to creating quality content, do your research! Make sure you’re writing about subjects your target audience want to know about, either through keyword research & planning, or – if you’re only just starting out – by answering your most frequently asked questions in blog form.
Also, don’t feel restricted by long form blog content – be willing to create videos, whitepapers and PDF downloads or even a podcast.
Post on social media, regularly: although this won’t make a profound or immediate difference to your DA score, posting regularly on social media will help you to build organic traffic to your site and contribute to building backlinks; backlinks being links to your site from external sites.
Acquire backlinks from high authority sites: building backlinks is key to improving your Mozbar domain authority score and therefore reaching out to relevant, high authority websites and requesting a link from their site to yours is going to greatly improve your own website authority. There are a number of tools, plugins and software you can use to identify and acquire backlinks or, if you have a great relationship with any of your contractors, clients or partners, you can choose an organic backlink strategy – reaching out to partner businesses and requesting a link from their site to yours, offering the same in return.
Improve your internal linking structure: you’ll notice that each separate page of your website has its own Page Authority score – this is the value a search engine assigns to a specific page of your site, and it varies from page to page. By ensuring high value pages link to lower value pages, you’ll be passing link juice between pages; showing search engines which pages are important and relevant, as well as making crawling your website much easier for engines such as the almighty Google.
If you do need any support with your content marketing, digital marketing or SEO, please contact me.
Sophie Porter: Content Specialist 