I’ve spent almost a decade developing my skills and experience in PR, digital marketing, content marketing & SEO; from my humble beginnings as a scriptwriter for a start up video production company to Head of Content for a successful web design & digital marketing agency in Andover, Hampshire.
During my career, I’ve been fortunate enough to work closely with national and international charities; local, regional, and national [and trade] media outlets, and local & regional councils; as well as start ups, SMEs, and well-established international brands.
Content marketing & SEO
Bespoke content for lead generation & sales
With over 7 years’ experience in content creation, content SEO and content marketing, I’m well versed in, not only how to create optimised content – including rich content such as blogs, eBooks and downloadable content – but also how to plan and promote it; using content as a way to help businesses generate leads & sales.
Marketing strategist
Digital marketing strategies
I have extensive knowledge & experience of creating powerful digital marketing strategies & content marketing strategies that transform businesses; helping small to medium sized businesses reach more of their ideal customers.
Public relations
Local & trade media and public relations
I also have a decade’s worth of knowledge and experience in public & media relations; creating and distributing press releases [locally, regionally, and within relevant trade press], liaising with the media, and interviewing individuals to craft relevant and compelling stories.
Trust fundraiser
Securing vital funds for charitable projects
I spent a year working with a national and well-regarded charity as a Trust Fundraiser – part of a small team dedicated to applying for and securing funds through grants & trusts for multiple aspects of the charity; from general funding to specific one-off or ongoing projects.
Awards ceremonies & events
Events management & organisation
I’m incredibly proud to have years of experience in managing and organising multiple awards ceremonies & events, primarily for the local & regional businesses, but also for local communities.
Thought leadership (disability)
Disability awareness
I was born with a disability resulting from a brain injury sustained at birth – without exaggeration, I’ve spent my entire life fighting against negative opinions, assumptions and stereotypes attempting to dictate what I can and cannot do or achieve with my life & career. As a result, disability awareness, open discussion, and normalising ‘difference’ is incredibly important to me.
Sophie Porter: Content Specialist 