If you’re wondering how to improve sales and marketing, this blog is for you
Particularly in the current economic climate, it’s vital that any energy and effort you put into sales & marketing activities achieves a return on investment fairly quickly and, if you’ve recently noticed your leads and sales starting to wane, you’re probably looking for ways to boost your marketing efforts and bring those leads and sales back in. So, to help you, I’ve put together this simple guide on how to improve sales and marketing.
How to improve sales and marketing
Regular social posting: posting on social media can be difficult to remember – especially during your busiest periods. However, ensuring that you’re always posting regularly on social media is key to fostering relationships with existing customers and reaching new ones.
Posting around 3 – 5 times per week tends to be the average expected and, of course, does differ depending on each individual social media platform and the industry in which you operate.
And, particularly useful during those times when you’re hard-pushed for time, there are a number of social media scheduling tools out there that can help you plan ahead & post in bulk; some are free and, of course, some are paid for depending on what you need.
Take notice of trends: related to the point above is taking notice of social media trends and which ones fit into your brand & message (as not all SM trends will be appropriate to get on board with!) and creating content that responds to or plays into them.
By creating Reels & short videos that feed into the latest social media trends and use trending audio, you can get in front of hundreds if not thousands of potential customers with 1 video.
Create a sales and marketing funnel: if you don’t have one already, creating a sales and marketing funnel will help you to plan out and visualise every touch point available to potential customers during the sales process, from the first time they discover your brand to what communications they receive once they’ve purchased from you or become a client.
Creating a sales and marketing funnel also provides your sales and marketing teams with an opportunity to collaborate and communicate.
Invest in content & SEO: although creating new long form content and working on SEO won’t transform your sales and marketing efforts overnight – SEO typically having a lead time of between 3 and 12 months – if you start targeting specific and relevant keywords across your website and creating blogs and articles around related keyphrases now, in 3 months time, you’ll start seeing traffic to your website increase and leads & sales do the same.
Content creation and SEO are a long term investment for long term, sustained business success.
Humanise your message: people buy from people, and – especially now, in the social media age – they buy from brands they can relate to. As such, don’t be afraid to show the team behind your brand and give a voice & face to the people that make up your team.
Some people focused branded content ideas include –
- A day in the life
- Meet the team
- Introducing a new team member
- Behind the scenes
Experiment: remember that all online content can be deleted or changed within minutes if needed, making it easy to experiment with different forms of content or ways of communicating with new audiences. This lends very nicely to experimentation and being brave enough to experiment with something new – put out that fun Reel and don’t be afraid to experiment (within reason!).
And, if you need professional support with any of the above, please contact me.
Sophie Porter: Content Specialist 