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Why SEO Tools Should Be Accessible to Everyone (Yes, Everyone)
The Importance of Accessible SEO Tools Whether you’re a florist working solo from your kitchen table, a freelance designer juggling clients, or a seasoned SEO pro with spreadsheets full of schema markup — one thing’s for certain: You want your website to work harder for you. You want more of the right people to find…
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Why The Client Experience Is Your Agency’s Secret Superpower
The Importance of the Client Experience to Agency Success Here’s the thing about agencies: you’re not just selling services or deliverables. You’re selling trust, reassurance, and confidence. Your clients don’t just want a slick website, a clever campaign, or a crisp brand identity—they want to feel seen, heard, and genuinely cared for throughout the entire…
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Why Design Matters More Than Ever in Long-Form Content
Why Design Matters in Long-Form Content Endless emails, constant pings, busy dashboards, and tabs open for days. So when your audience chooses to stop and engage with a piece of long-form content—whether it’s a white paper, brand story, deep-dive blog, or guide—you’ve already won half the battle. But here’s the kicker: attention is borrowed, not…
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The Real Content Crisis (and How Freelancers Can Help Fix It)
The Real Content Crisis “In 2025, the smartest brands aren’t the loudest. They’re the most in tune—with their voice, their audience, and their goals.” Let’s be honest: content marketing in 2025 feels like a lot. Everyone’s publishing. AI’s writing at lightning speed. Audiences are skimming, scrolling, and mostly forgetting. Even the biggest brands are feeling…
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Why Hiring a Freelancer for Short-Term Contracts Just Makes Sense
Why Hiring a Freelancer for Short-Term Contracts Just Makes Sense Hiring a freelancer for short-term contracts Let’s talk about something that’s often overlooked in the world of HR and operations: freelancers. When it comes to short or fixed-term contracts—think maternity leave cover, seasonal peaks, or special projects—many mid to large businesses default to hiring a…
Sophie Porter: Content Specialist 