Blog
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Why SEO Tools Should Be Accessible to Everyone (Yes, Everyone)
The Importance of Accessible SEO Tools Whether you’re a florist working solo from your kitchen table, a freelance designer juggling clients, or a seasoned SEO pro with spreadsheets full of schema markup — one thing’s for certain: You want your website to work harder for you. You want more of the right people to find…
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Why The Client Experience Is Your Agency’s Secret Superpower
The Importance of the Client Experience to Agency Success Here’s the thing about agencies: you’re not just selling services or deliverables. You’re selling trust, reassurance, and confidence. Your clients don’t just want a slick website, a clever campaign, or a crisp brand identity—they want to feel seen, heard, and genuinely cared for throughout the entire…
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Why Design Matters More Than Ever in Long-Form Content
Why Design Matters in Long-Form Content Endless emails, constant pings, busy dashboards, and tabs open for days. So when your audience chooses to stop and engage with a piece of long-form content—whether it’s a white paper, brand story, deep-dive blog, or guide—you’ve already won half the battle. But here’s the kicker: attention is borrowed, not…
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The Real Content Crisis (and How Freelancers Can Help Fix It)
The Real Content Crisis “In 2025, the smartest brands aren’t the loudest. They’re the most in tune—with their voice, their audience, and their goals.” Let’s be honest: content marketing in 2025 feels like a lot. Everyone’s publishing. AI’s writing at lightning speed. Audiences are skimming, scrolling, and mostly forgetting. Even the biggest brands are feeling…
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Why Hiring a Freelancer for Short-Term Contracts Just Makes Sense
Why Hiring a Freelancer for Short-Term Contracts Just Makes Sense Hiring a freelancer for short-term contracts Let’s talk about something that’s often overlooked in the world of HR and operations: freelancers. When it comes to short or fixed-term contracts—think maternity leave cover, seasonal peaks, or special projects—many mid to large businesses default to hiring a…
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The importance of professional software development
Why invest in professional software development In the realm of modern technology, professional software development stands as a cornerstone for innovation, efficiency, and success in the digital landscape. This article delves into the significance of adopting professional software development practices, highlighting key principles, best practices, and the transformative impact on businesses. From ensuring code quality…
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Merry Christmas and Happy New Year!
I’d like to take this opportunity to wish my friends, clients and followers a very Merry Christmas and a prosperous New Year! Thank you for your trust, support and engagement over the last year; it means so much to me. Here’s to a truly wonderful 2024!
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Is SEO the key to marketing success in 2024?
SEO and marketing in 2024 The New Year brings with it a wealth of opportunities; fresh new marketing ideas and perspectives – opportunities to try new things, reach new audiences and sell more products & services. Yes, the beginning of a New Year is full of opportunities and possibilities, making it one of the most…
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Predicted content marketing trends for 2024
Content marketing trends 2024 With 2023 coming to an end and the New Year fast approaching, I’m seeing a lot of talk around 2024 and what marketers – and particularly content marketers – are expecting from the coming year. So, here, I’ll look at a handful of predicted content marketing trends for 2024. Content marketing…
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Benefits of hiring a Virtual Assistant
Hiring a Virtual Assistant could transform your business, your brand and your selling power 10 fold, starting from the inside out. Here, I explore the benefits of hiring a Virtual Assistant. What is a Virtual Assistant? A Virtual Assistant is an independent contractor (freelancer) who provides administrative support and services to clients; typically working remotely…
Sophie Porter: Content Specialist 