Why invest in marketing consultation services?
Marketing is one of the most valuable activities you can invest in for your business, making the difference between a growing and successful business, and a quiet, struggling one.
Often overlooked or misunderstood, marketing is responsible for and contributes towards a multitude of invaluable business needs, such as:
● Increasing awareness of your brand
● Reaching new relevant audiences and therefore new customers
● Fostering relationships with existing customers
● Keeping customers returning again & again!
● Ensuring your business & brand is front of mind
● Keeping your website, social media channels & all other online platforms updated & relevant
● Ensuring all content; graphics, photography, blogs & news articles and social media channels remain on-brand & on-message
Which all leads to the Holy Grail of all business…:
Generating new leads and/or sales!
Yes, marketing is one of – if not the – most valuable asset you can invest in. Yet, it’s also the easiest to forget about during your busiest periods, and the easiest to fall into a rut with.
Reevaluate & reinvigorate your marketing activity
And if you’re not marketing all year round – during your busiest periods as well as your quietest – your busy periods will inevitably get shorter and further apart.
Alongside this, as a busy business owner or marketing manager, it’s exceptionally easy to stick to the same old marketing routine, day after day, just to keep pushing content out there. However, is the same old marketing routine still working?
A comprehensive marketing consultation will help you reevaluate and reinvigorate your marketing efforts, analysing what marketing channels, tasks & activities are most effective in generating new lead and/or sales, and which aren’t; empowering you with all the knowledge you need to ensure you can concentrate on what works best for your business.
Why work with me?
I have extensive knowledge & experience of creating powerful digital marketing strategies & content marketing strategies that transform businesses; helping small to medium sized businesses reach more of their ideal customers.
A data-led approach
This knowledge & experience has armed me with an analytical, logical and data-led approach to marketing; able to confidently identify what marketing channels, tasks and activities will enable businesses to generate the most leads and/or sales.
Small changes can result in big sales
In fact, having audited and entirely re-mapped one of my longest-serving clients’ marketing strategy, I was able to make a number of small changes to their Facebook advertising campaign and increase their Facebook advertising ROAS to 26, resulting
in 17 high value orders in just 6 months.
And that’s just one platform!
Sophie Porter: Content Specialist 