Why invest in social media
management?
Social media has been an integral part of any business’ marketing strategy for several years now and, particularly right now, is often the main source of information for a lot (and I mean a lot!) of people.
If you’re not on social media, where are you?
However, social media is also often the last thing businesses think about – particularly during busy periods.
It’s all too easy to forget to keep social media updated when you or your marketing team have ‘bigger’ things to do like write blogs, update the website or ensure your latest campaign is yielding results.
Or, of course, the most important thing(s): delivering your products and/or services!
Social media is growing
4.62 billion users around the world now use social media; 424 million of those have come online only in the last 12 months.
Making social media more popular and widely used than ever before – individuals and businesses who weren’t previously
using any social media platforms are now using them regularly.
What’s more, these 4.62 billion users are using social media, on average, for 2 hours and 27 minutes a day. That’s a lot of people spending a lot of hours on social media every single day!
Reaching new audiences
With so many users on social media for such a comparatively large portion of the day, it’s inevitable that – with the right message(s) and the right content – your business & brand can reach new audiences; tapping into a pool of potential customers searching for your product or service.
Fostering existing relationships
As well as reaching new audiences, using social media is also an ideal way to foster relationships with existing customers; turning current, past and potential customers into returning customers and loyal brand ambassadors. Engage with your followers; talk to them, respond to their comments, and thank them for their support and, not only will you create a pool of very happy customers, but customers who will keep coming back for me, and recommend you to their contacts.
Sophie Porter: Content Specialist 
