marketing
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Why The Client Experience Is Your Agency’s Secret Superpower
The Importance of the Client Experience to Agency Success Here’s the thing about agencies: you’re not just selling services or deliverables. You’re selling trust, reassurance, and confidence. Your clients don’t just want a slick website, a clever campaign, or a crisp brand identity—they want to feel seen, heard, and genuinely cared for throughout the entire…
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Why Design Matters More Than Ever in Long-Form Content
Why Design Matters in Long-Form Content Endless emails, constant pings, busy dashboards, and tabs open for days. So when your audience chooses to stop and engage with a piece of long-form content—whether it’s a white paper, brand story, deep-dive blog, or guide—you’ve already won half the battle. But here’s the kicker: attention is borrowed, not…
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The Real Content Crisis (and How Freelancers Can Help Fix It)
The Real Content Crisis “In 2025, the smartest brands aren’t the loudest. They’re the most in tune—with their voice, their audience, and their goals.” Let’s be honest: content marketing in 2025 feels like a lot. Everyone’s publishing. AI’s writing at lightning speed. Audiences are skimming, scrolling, and mostly forgetting. Even the biggest brands are feeling…
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Is SEO the key to marketing success in 2024?
SEO and marketing in 2024 The New Year brings with it a wealth of opportunities; fresh new marketing ideas and perspectives – opportunities to try new things, reach new audiences and sell more products & services. Yes, the beginning of a New Year is full of opportunities and possibilities, making it one of the most…
Sophie Porter: Content Specialist 