What is digital marketing?

What is digital marketing and why should you be doing it?

Of increasing importance in the mobile age; if you’re not using digital marketing to enhance your brand and increase sales, your business could be suffering. But what is digital marketing?

Particularly when you run a small business, things like marketing can fall by the wayside; overtaken on the priority list by the day-to-day tasks you need to perform in order to keep your business running smoothly.

However, in reality, it’s marketing that arguably drives your business – pulling in the enquiries, sales, and general engagement you need from your customers to succeed.

The ever increasing efficiency of marketing

Particularly with the advent of social media platforms like Facebook and LinkedIn, and the ever increasing mass-popularity of search engine giants Google, together with the invention of the smartphone, the way in which consumers interact with the world around them, and therefore the way in which they consume information, has evolved; supplying businesses the world over with a plethora of new platforms through which to promote their goods and services.

Giving birth to digital marketing…

What is digital marketing?

Put simply, digital marketing – sometimes known as online marketing – is the marketing of goods and services online.

This includes:

  • Website design & branding
  • Social media management
  • Pay Per Click (PPC), incorporating social media advertising
  • Content marketing
  • Search Engine Optimisation
  • Email marketing

It’s a comparatively inexpensive way to get your business in front of the right people, and has rapidly become the go-to way of marketing for businesses the world over.

All in all, digital marketing is an incredibly effective, and cost effective, way of getting your business out there – in front of people who are most likely to engage with you – in order to generate leads and increase sales. 

If you’d like help with your digital marketing, contact me today.