Blog
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How to improve sales and marketing
If you’re wondering how to improve sales and marketing, this blog is for you Particularly in the current economic climate, it’s vital that any energy and effort you put into sales & marketing activities achieves a return on investment fairly quickly and, if you’ve recently noticed your leads and sales starting to wane, you’re probably…
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3 examples of content management system
Examples of content management system, and which could be best for your business A content management system (CMS) is a digitised software that enables users to create, update and edit online content, such as webpages, blog & article posts, downloadable content, and products without the need for any real technical knowledge. Essentially, a CMS allows…
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Types of non profit marketing
Non profit marketing and charity marketing often hinges on building awareness for the brand & mission and the services offered to individuals in need, as well as – especially prevalent to charities – raising much needed funds to support the work they do. With this in mind, I’ll explore types of non profit marketing… Non…
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What does a competitor analysis report look like?
A competitor analysis report is an incredibly important and valuable element of any marketing and/or digital marketing strategy; providing you with insight and information regarding your competitors and where you sit in comparison, as well as any ‘gaps’ in content, products or offering that they’ve left and you can fill. But what does a competitor…
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Mozbar domain authority: what is it and how can it help your marketing efforts?
Moz offers some extremely useful and insightful free SEO tools, one of which being the Mozbar domain authority tool; Domain Authority (DA) being a search engine ranking score developed by the company that predicts how likely a website is to rank in search engine result pages (AKA SERPs). Domain Authority are scored between 1 and…
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How to use moz to find competitors key words
When it comes to SEO research and free and/or accessible optimisation tools, Moz is certainly one of the kings of the industry and – with its user-friendly yet thorough approach to keyword research and analysis – this useful software shows no signs of slowing down; the go-to tool for Search Engine Optimisers, Content Marketers and…
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How can content marketing improve sales?
This is how content marketing can improve sales If you’re looking for new and effective ways to improve your sales and generate new leads, content marketing could be the answer. So, to help you understand just how content marketing can support your business, here, I’ll answer the question: How can content marketing improve sales? How…
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When to do digital marketing
Although, like so many things in life, there’s no perfect time to ‘do’ digital marketing, there are some more effective times you absolutely should be doing digital marketing in order to elevate your business. So, here, I’ll go through when to do digital marketing.
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Social media tips (for people who don’t like social media!)
Practical & effective social media tips for people who don’t like social media
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Content marketing or digital marketing?
With so many activities available to you to promote your business online, it may be difficult to know which will be the most effective. So, here, I’ll talk you through which is more effective – content marketing or digital marketing?
Sophie Porter: Content Specialist 