Content Marketing
Content Marketing hints, tips & advice; opinions, how-to-guides, and helpful information from an experienced content specialist
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Why SEO Tools Should Be Accessible to Everyone (Yes, Everyone)
The Importance of Accessible SEO Tools Whether you’re a florist working solo from your kitchen table, a freelance designer juggling clients, or a seasoned SEO pro with spreadsheets full of schema markup — one thing’s for certain: You want your website to work harder for you. You want more of the right people to find…
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Why The Client Experience Is Your Agency’s Secret Superpower
The Importance of the Client Experience to Agency Success Here’s the thing about agencies: you’re not just selling services or deliverables. You’re selling trust, reassurance, and confidence. Your clients don’t just want a slick website, a clever campaign, or a crisp brand identity—they want to feel seen, heard, and genuinely cared for throughout the entire…
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The Real Content Crisis (and How Freelancers Can Help Fix It)
The Real Content Crisis “In 2025, the smartest brands aren’t the loudest. They’re the most in tune—with their voice, their audience, and their goals.” Let’s be honest: content marketing in 2025 feels like a lot. Everyone’s publishing. AI’s writing at lightning speed. Audiences are skimming, scrolling, and mostly forgetting. Even the biggest brands are feeling…
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Is SEO the key to marketing success in 2024?
SEO and marketing in 2024 The New Year brings with it a wealth of opportunities; fresh new marketing ideas and perspectives – opportunities to try new things, reach new audiences and sell more products & services. Yes, the beginning of a New Year is full of opportunities and possibilities, making it one of the most…
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Predicted content marketing trends for 2024
Content marketing trends 2024 With 2023 coming to an end and the New Year fast approaching, I’m seeing a lot of talk around 2024 and what marketers – and particularly content marketers – are expecting from the coming year. So, here, I’ll look at a handful of predicted content marketing trends for 2024. Content marketing…
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How to improve sales and marketing
If you’re wondering how to improve sales and marketing, this blog is for you Particularly in the current economic climate, it’s vital that any energy and effort you put into sales & marketing activities achieves a return on investment fairly quickly and, if you’ve recently noticed your leads and sales starting to wane, you’re probably…
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3 examples of content management system
Examples of content management system, and which could be best for your business A content management system (CMS) is a digitised software that enables users to create, update and edit online content, such as webpages, blog & article posts, downloadable content, and products without the need for any real technical knowledge. Essentially, a CMS allows…
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What does a competitor analysis report look like?
A competitor analysis report is an incredibly important and valuable element of any marketing and/or digital marketing strategy; providing you with insight and information regarding your competitors and where you sit in comparison, as well as any ‘gaps’ in content, products or offering that they’ve left and you can fill. But what does a competitor…
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Mozbar domain authority: what is it and how can it help your marketing efforts?
Moz offers some extremely useful and insightful free SEO tools, one of which being the Mozbar domain authority tool; Domain Authority (DA) being a search engine ranking score developed by the company that predicts how likely a website is to rank in search engine result pages (AKA SERPs). Domain Authority are scored between 1 and…
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How can content marketing improve sales?
This is how content marketing can improve sales If you’re looking for new and effective ways to improve your sales and generate new leads, content marketing could be the answer. So, to help you understand just how content marketing can support your business, here, I’ll answer the question: How can content marketing improve sales? How…
Sophie Porter: Content Specialist 