Search Engine Optimisation
Search Engine Optimisation hints, tips & advice, how-to guides, and best practices from a content and digital marketing specialist
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Why SEO Tools Should Be Accessible to Everyone (Yes, Everyone)
The Importance of Accessible SEO Tools Whether you’re a florist working solo from your kitchen table, a freelance designer juggling clients, or a seasoned SEO pro with spreadsheets full of schema markup — one thing’s for certain: You want your website to work harder for you. You want more of the right people to find…
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Is SEO the key to marketing success in 2024?
SEO and marketing in 2024 The New Year brings with it a wealth of opportunities; fresh new marketing ideas and perspectives – opportunities to try new things, reach new audiences and sell more products & services. Yes, the beginning of a New Year is full of opportunities and possibilities, making it one of the most…
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3 examples of content management system
Examples of content management system, and which could be best for your business A content management system (CMS) is a digitised software that enables users to create, update and edit online content, such as webpages, blog & article posts, downloadable content, and products without the need for any real technical knowledge. Essentially, a CMS allows…
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What does a competitor analysis report look like?
A competitor analysis report is an incredibly important and valuable element of any marketing and/or digital marketing strategy; providing you with insight and information regarding your competitors and where you sit in comparison, as well as any ‘gaps’ in content, products or offering that they’ve left and you can fill. But what does a competitor…
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Mozbar domain authority: what is it and how can it help your marketing efforts?
Moz offers some extremely useful and insightful free SEO tools, one of which being the Mozbar domain authority tool; Domain Authority (DA) being a search engine ranking score developed by the company that predicts how likely a website is to rank in search engine result pages (AKA SERPs). Domain Authority are scored between 1 and…
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How to use moz to find competitors key words
When it comes to SEO research and free and/or accessible optimisation tools, Moz is certainly one of the kings of the industry and – with its user-friendly yet thorough approach to keyword research and analysis – this useful software shows no signs of slowing down; the go-to tool for Search Engine Optimisers, Content Marketers and…
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How can content marketing improve sales?
This is how content marketing can improve sales If you’re looking for new and effective ways to improve your sales and generate new leads, content marketing could be the answer. So, to help you understand just how content marketing can support your business, here, I’ll answer the question: How can content marketing improve sales? How…
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How to find what keywords competitors are using
Here, I’ll talk you through how to find what keywords competitors are using.
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The importance of proofreading & a professional editing service
Investing in proofreading & a professional editing service may feel like an additional and unnecessary cost to your business, but a service such as this – when used in support of your marketing activities – can have an incredibly positive impact on your business; fast becoming an integral part of the content creation process.
Sophie Porter: Content Specialist 