Search Engine Optimisation
Search Engine Optimisation hints, tips & advice, how-to guides, and best practices from a content and digital marketing specialist
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How can content marketing improve sales?
This is how content marketing can improve sales If you’re looking for new and effective ways to improve your sales and generate new leads, content marketing could be the answer. So, to help you understand just how content marketing can support your business, here, I’ll answer the question: How can content marketing improve sales? How…
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When to do digital marketing
Although, like so many things in life, there’s no perfect time to ‘do’ digital marketing, there are some more effective times you absolutely should be doing digital marketing in order to elevate your business. So, here, I’ll go through when to do digital marketing.
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Social media tips (for people who don’t like social media!)
Practical & effective social media tips for people who don’t like social media
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Content marketing or digital marketing?
With so many activities available to you to promote your business online, it may be difficult to know which will be the most effective. So, here, I’ll talk you through which is more effective – content marketing or digital marketing?
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Content marketing and SEO
Content marketing and SEO go hand-in-hand; complementing each other as perfectly as peanut butter & jam… But why shouldn’t you have one without the other?
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How to find what keywords competitors are using
Here, I’ll talk you through how to find what keywords competitors are using.
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Content marketing benefits
Content marketing benefits are almost endless; this engaging and informative form of marketing serving to cut through the noise users don’t need, and provide them with useful information they do need – the information they asked for
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The importance of proofreading & a professional editing service
Investing in proofreading & a professional editing service may feel like an additional and unnecessary cost to your business, but a service such as this – when used in support of your marketing activities – can have an incredibly positive impact on your business; fast becoming an integral part of the content creation process.
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Where to add keywords for SEO
There are some basic and relatively simple things you can do to optimise your content – here, I’ll talk you through where to add keywords for SEO
Sophie Porter: Content Specialist 